Her Story
Diana Villarreal, born in Colombia, moved to the U.S. at a young age, graduated from Naples High School, and earned degrees in Business Administration, Marketing, and Communication. Early in her career, she owned Hispanic media outlets and began helping median- and low-income families with real estate.
She gained expertise in distressed assets and short sales, becoming a top-ten REO agent in Collier County, and later expanded to middle and upper-market transactions, completing over 2,000 real estate deals. Diana is recognized for her marketing and business acumen, active volunteering, and service as President of the Women's Council of Realtors.
In 2014, she founded Xclusive Homes with 12 agents in a small office, emphasizing multiculturalism, family-oriented culture, elite training, and state-of-the-art technology. She has built a coaching-focused, high-performance environment, creating a team and systems that have helped over 300 agents become top producers. Her leadership emphasizes leading by example, providing professional service, and offering agents clear roadmaps for success.
Experience Matters
Her background in marketing, public relations, advertising, and distressed asset management — including leadership roles managing assets for Suncoast Credit Union and other financial institutions — gives her a strategic and financial edge in every real estate decision she makes.
Diana approaches real estate with intention and structure. She integrates market expertise, proven systems, and clear strategy to help clients move with confidence, make informed decisions, and maximize every opportunity.
Career
Managing Broker & CEO
Xclusive Homes, LLC
2014 – Present
Founded Xclusive Homes, a results-driven brokerage rooted in culture, structure, and growth. Leads with the DV Method, crafting tailored strategies for buyers, sellers, and top-producing agents across Southwest Florida.
Director / CEO
Sales Associate
2014 - 2026
Real estate professional, specializing in helping clients navigate all market segments, from first-time homebuyers to luxury property sellers. With hands-on experience in residential, distressed, and high-end markets, she provides personalized guidance, strategic marketing, and expert negotiation to ensure her clients achieve their goals. Her deep knowledge of Southwest Florida’s real estate landscape, combined with a commitment to exceptional service, allows her to deliver results efficiently and effectively while maintaining strong, lasting client relationships.
Experienced Editor with expertise in marketing, advertising, and public relations. Skilled at developing engaging content, building brand awareness, and driving audience growth through strategic campaigns. Adept at managing teams, coordinating cross-platform promotions, and fostering strong relationships with readers, clients, and the community.
2003 to 2014
Saggio Realty
Hispanic NewsPaper Nuevos Ecos & Estilo Florida Magazine
Diana’s insight turned our investment into a smart, stress-free success.
J & M
Her strategic approach made selling our property seamless and rewarding.
L & T
